Two routes run simultaneously: Route A (Volume Engine) for seller-agent throughput via Email + LinkedIn and Route B (ABM Engine) for office-level brokerage penetration. The plan options below show how output, signal speed, and risk shift between foundation, acceleration, and enterprise packages.
Deployment timing: rollout is phased and not fully scaled on day one. We start with ICP/data QA and messaging architecture, then launch pilot channels, then scale volume and ABM based on signal quality.
Route A // Volume Engine
Seller-agent throughput via Email + LinkedIn -> qualification -> AE meeting routing.
Route B // ABM Engine
KW/eXp/C21 office targeting -> multi-thread outreach -> stakeholder coverage -> office-level meetings.
The strategy is structured as a shared operating system: segmentation and sequencing at the top, qualification in the middle, booked meetings at the bottom, followed by reactivation loops that feed the next cycle.
Pipeline Foundation
$4,250/mo
Low-risk starting point focused on repeatability before heavier expansion.
Safest entry, but slower ramp to executive-level meeting volume.
Route A cold email sends: 20k-30k/mo
Route A meetings: 28-62/mo
Route B engaged accounts: 3-8/mo
Route B meetings: 1-4/mo
Route B meeting->pilot: 6%-12%
Combined meetings: 30-68/mo
Pipeline Acceleration
$7,250/mo
Most Strategic
Best balance of volume, control, and cost for LandVoice right now.
Most likely to hit qualified AE meeting targets without overspending early.
Route A cold email sends: 35k-50k/mo
Route A meetings: 62-134/mo
Route B engaged accounts: 12-28/mo
Route B meetings: 4-12/mo
Route B meeting->pilot: 8%-15%
Combined meetings: 70-154/mo
Enterprise ABM + Scale
$12,250/mo
Highest throughput and enterprise penetration with heavier coordination needs.
Fastest growth path if delivery ops can absorb scale complexity.
Route A cold email sends: 60k-90k/mo
Route A meetings: 118-286/mo
Route B engaged accounts: 35-80/mo
Route B meetings: 10-28/mo
Route B meeting->pilot: 10%-18%
Combined meetings: 138-332/mo
Plan
Route A / Volume
Cold email sends:
Touches:
Positive responses:
Booked meetings:
Route B / ABM
Target accounts:
Outreach touches:
Engaged accounts:
Meeting->pilot rate:
Office meetings:
Confidence
Learning Speed
Burn Risk
Loss aversion: foundation protects spend but delays statistically meaningful volume signal.
Balanced throughput: acceleration creates enough meeting volume to optimize both routes without overextending.
Anchor framing: enterprise sets the ceiling, making acceleration the strongest value center.
Recommended: $7,250/mo for the best probability of stable qualified meeting growth with controlled execution risk.
Route A
Route B
90-day rollout: days 1-17 ICP/data QA + messaging architecture, days 18-31 multi-channel pilot, days 32-59 volume optimization + ABM wave one, days 60-90 conversion tuning and scale decision.
Transaction Assumptions
Agent transaction estimate: $250-$400/mo (midpoint $325/mo).
Enterprise transaction estimate: $8,000-$25,000/mo (midpoint $16,500/mo).
Agent meeting-to-customer assumption: 30%.
Enterprise conversion is driven by plan-level ABM KPI: meeting-to-pilot rate.
Both routes run in parallel with one shared operating dashboard and one source of truth in HubSpot.
We adjust pace by package while preserving SLA response timing, lead routing integrity, and meeting quality standards.
Weekly reviews drive channel-mix shifts, copy iteration, ABM account expansion, and scale/no-scale decisions.